As a Communications Assistant in the Public Relations Department for the Daughters of the American Revolution (DAR), I support the organization’s mission through strategic content management and creation. I assist in developing and implement blogs with a viewership of over 160,000. I send out multiple emails communications to the organizations members and specified targeted groups 3-5 times a week. My role includes managing and updating website content, crafting compelling social media and email campaigns, and coordinating internal communications to enhance member engagement. 

As the founder of an e-commerce business specializing in engagement ring boxes and wedding styling accessories, I established a strong brand identity across various platforms, created compelling visual content for digital and print media, developed and executed a digital strategy to enhance online engagement.

I create authentic imagery for milestones, events, and ceremonies while building lasting client relationships. I work with vendors and corporate clients to develop proposals, creative concepts, and budgets, providing event photography for major brands like Facebook Seattle and Oculus. I also design and manage large-scale photo installations, leading a team of 20+ contractors to ensure top-quality service for high-profile events.

Pure Home was an innovative online marketplace start-up providing a curated shopping experience for home decor and furniture.  I collaborated with web developers on website features, UI/UX design, stakeholder presentations, branding, and marketing.

I maintained the company website and e-commerce store, implemented SEO strategies, developed content for online and print advertising, assisted with photoshoots, managed trade publication relationships, conducted e-marketing campaigns, grew mailing lists, and updated marketing collateral for consumer and wholesale applications.

I collaborated with global and regional marketing managers to develop and implement marketing initiatives, worked closely with marketing leads to create and execute promotional strategies, managed projects with agencies and freelancers, designed promotional materials adhering to corporate brand guidelines, created product concepts and sales tools, developed content for internal communications, supported and attended regional events, and provided photography for marketing materials and internal events.

Commissioned by couples, wedding planners and other creatives to fulfill specialty design projects such as wedding invitations, seating charts, and table numbers. Fabricated large scale project that included many moving pieces. 

From cross country road trip to intimate wedding in a European Castle, I am grateful for the opportunity to capture the beauty of nature and moments.